Heat 3G operators increasingly difficult battle new user

The three major telecom operators the latest user data in October showed their ruthless competition in the development of new customers is increasingly difficult to attract new customers at all costs may have to pay the price future profits.

China Mobile (00941.HK) 10 month added 5.099 million customers, added over the previous few months have once again a marked decline in the number of users, but higher than the record low 4.5 million. China Mobile president Wang believes that the economic recovery driven by mobile data such as call volume has returned to the level before the global economic downturn.

China Mobile's total number of users and new users are still firmly dominate. To 10 at the end, China Mobile's new subscribers this year to reach 56.216 million, a total of 513 million users, while China Telecom (00728.HK) only 49.92 million, China Unicom (00762.HK) to 140 million.

However, China Telecom's CDMA subscriber growth appeared in a record this month, reaching 3.14 million, which took over the CDMA network of telecommunications subscriber growth has been the fastest month, showing that growth is accelerating telecommunications users.

10 month, China Telecom's new CDMA users has reached 22.01 million, but this is the beginning of China Telecom added 30 million users set goals there is still a gap, if China Telecom hopes to complete the task, and the remaining two months, the monthly average of new users will be more than 4 million.

The increase was mainly dependent on the user's high mobile phone subsidiary of China Telecom. Third quarter results announcement, China Telecom chairman Wang Xiaochu has said the phone the first half of the amount of subsidies from 30% to 35%, while the Beijing telecommunications even the amount of subsidies increased to 70%, and behind the user to the telecom growth bring a major test of profitability.

In addition, China Telecom and China Unicom, the number of fixed phone users continues to decrease. China Telecom's fixed line subscribers decreased by 146 million, a decrease of 947,000 China Unicom, China Telecom and China Unicom total fixed telephone users this year were 193 million and 106 million, the annual loss of more than a thousand million users.

3G user growth, as operators in a highlight performance. After nearly a year of publicity and deliberation, 3G subscriber growth begins. In addition to China Telecom has not disclosed the total number of users of 3G subscribers, China Unicom, the first time this month, the number of 3G users to join the statistics. To 10 at the end, China Unicom's 3G subscribers reached 1.021 million. China Unicom Chairman Chang Xiaobing estimated that next year growth of China Unicom's 3G users will reach 1 million every month. This means that the future of China Unicom's new 3G users will exceed the new 2G users per month, may also be beyond the other two 3G operators to become a user of the fastest growing.

China Mobile 3G subscriber growth also ushered in the largest one-month, in October China Mobile's 3G mobile phone users increased by 654,000, which is the development of 3G has the best record, reaching 328,000 in September twice.

Wang said that with the introduction of more TD in the low-end mobile phone users will grow further. However, to complete the TD before the end of next year at least 50 million of the target users, China Mobile still need to make a desperate try.







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Computex Taipei will become the focus of the opening of low-cost PC

A consumer, held in March this year, the German CeBIT trade exhibition on the trial ASUS PC

According to foreign media reports, the world's second largest computer exhibition "Computex" will be held this week in Taipei, China. As the U.S. economic downturn causes consumers to cut spending, in this exhibition, cheap small PC may become the first choice for buyers.

By the continuing rise in oil prices and the U.S. subprime mortgage crisis, consumer demand for high-priced PC and mobile phone significantly reduced. However, developing markets for low-cost PC, such as Asus launched Easy PC (Eee PC), is expected to continue growing steadily. The PC is usually a longer standby time, support for wireless connectivity in the future with new environment-friendly PC is expected to increase potential market share. Jih Sun Investment Advisory manager Kevin Zhang (Kevin Chung), said: "Our funds are not sufficient. We must pay close attention to buying trends, to determine the second half of this year, how strong economic rebound."

At this Computex show, ASUS will showcase a new design easy to use widescreen PC. Users of this product with almost all major tasks, including storing video and the Internet. Acer will also release a similar product, low-cost PC market test the water. Acer is currently working to enter high-growth emerging markets such as mainland China and India, the introduction of low-cost PC is an important part of this strategy. Acer spokesman said: "We will introduce a completely different notebook, mainly for new consumption."

Intel's Computex trade show in the current focus on promoting a new processor, hoping to capture more in low-cost PC market share. Intel expects to put into the pockets of the ultra-low-cost consumer PC, and the price of USD 250 or so in the "netbook" It will become a huge market.

Computex 2008 exhibition will be held on June 3 to June 7 in Taipei. According to organizers, this year a total of 1,725 exhibitors, up 29%, including technology giants such as Intel and AMD. Computex exhibition this year attracted more attention, mainly because the number of new computers, mobile phones and game consoles just entering the market. At the same time, in order to ease the oversupply situation, the chip and panel makers have cut capital spending. Market research firm IDC expects worldwide PC shipments in 2008 will grow 13% to reach 296 million units.









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AVI To MOV

How do we advertise for white-collar?

"Finding the right advertising vehicle," is the essence of advertising.

Every day we are related to different people speaking different things, different tone, as if a different product with different advertising language; different situations in different expressions, people are more receptive to you.

If the "new ad" is the advertising strategy, then the "good advertising effect" is to use the media to do. Different media, not only in a different way, but audiences are not the same.

As the saying goes, hands make light work. Specific group of people always have their specific media use and dependence. This leads to different media groups, some auditory, such as radio advertising; some are visual, such as outdoor big; more of a visual interactive media such as television. However, any media coverage groups are interacting with the media to attract people to, but because of the different groups open to the media category.

According to the above premise, who sub-media, who can create sub-dominant; who can integrate media resources, who can be integrated profit!

For goods by consumers to "remember" is the value of the media.

White-collar workers and the media: white-collar workers, a large group can be called cute. Whenever communication, marketing, advertising, and even activities, like look for white-collar population. Too many targets of marketing strategy and media as their primary lock white-collar crowd of people. As everyone knows, the spread of the face of too much noise, white-collar workers of morale in the audio-visual attention, aesthetic too picky!

White-collar middle class of our society. Have spending power, and good taste, can bring fashion and consumer trends have to guide the role of the public.

White-collar workers have audio-visual needs, but they do not want to be forced; white-collar workers have advertising needs, but they do not want to accept ads with the way the general public. White-collar workers want to choose, I hope decent, but not too much time wasted, the most able to match their pace of life and work patterns, is the best.

Choice and Impact: Every day we are consuming time and energy in the selection, choose what to eat, what to wear, what decorations to choose what occasion to wear, how to make-up, how to care ... ... of course, all this also is not entirely our own decision. Outside influence, popular trend to white-collar workers choose to face. Therefore, a certain level, no effect on the no choice. Advertising do not succeed, will result in invalid selection of goods produced or even anti-choice. How to pop into the potential impact of the commodity into a pre-options, the ad into a point spread, the vector into a bulletin board, may be the new media age of the most intelligent marketing!

100 chance and a go hand in hand.

We can not expect people to have a look at the ability not forget, we can only ad content in our efforts to make it in the many billboards stand out. Filled day in the life of all kinds of advertising, consumers are "accidental" and will be one or two ads to attract, and perhaps will remember the elegant, such as Shu Lei ad girl, cool, such as H & Tony. However, this "accidental" is just a big billboard, I passed it, only leaving a vague impression left. This one say more but, I would not think about it, this is just only be described as an ordinary advertising.

In our lives may be created 100 "accidental", we are just being a series of ads designed trap. It is also just a "coincidence", I need to remember hundreds of times before a product by chance, and were remembered only stars the appearance or merchandise.

However, there is a new media, is shadowing the!! Our side one day, suddenly something strange. One ad all day and I walk away, when I go to work, it has been following me around when I eat it out of my restaurant, I come home, it is that I'm the new residents. The carrier is very high-end advertising, advertising design is very stylish, I suspect the owner of this advertisement board has been using this ad in the product.

New Media ---- car advertisement "perfect match, go hand in hand"

Suppose we have a superior product, for me, quickly establish the "brand" effect, create a fashion trend is the best choice, but I am located in the white-collar consumers, so I need to do a lot of ads. However, traditional advertising is really effective? I want to create one hundred chance to make some people remember my product. And I hire models must be first class.

We look at new media can do for us. The media has a "shadowing" effect, in the white residential area, in the way to work in the hotel dining out, holidays, leisure in the Square, the shopping center, or even office downstairs. Why have this effect? Because here the owner of mobile billboards are also the "white-collar."

We can even give them a free trial of our products. If driving a car down with perfume ads fashionable woman, put on a sweet smell. That means our advertising not only in white-collar workers in the "shadowing", but also in life have a brand spokesperson. Do this, the product also how far away from the fashion it?

If a "shadowing" is not enough, we can use 1000 "shadowing." The price of just one year is equal to a "coincidence."







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