"Finding the right advertising vehicle," is the essence of advertising.
Every day we are related to different people speaking different things, different tone, as if a different product with different advertising language; different situations in different expressions, people are more receptive to you.
If the "new ad" is the advertising strategy, then the "good advertising effect" is to use the media to do. Different media, not only in a different way, but audiences are not the same.
As the saying goes, hands make light work. Specific group of people always have their specific media use and dependence. This leads to different media groups, some auditory, such as radio advertising; some are visual, such as outdoor big; more of a visual interactive media such as television. However, any media coverage groups are interacting with the media to attract people to, but because of the different groups open to the media category.
According to the above premise, who sub-media, who can create sub-dominant; who can integrate media resources, who can be integrated profit!
For goods by consumers to "remember" is the value of the media.
White-collar workers and the media: white-collar workers, a large group can be called cute. Whenever communication, marketing, advertising, and even activities, like look for white-collar population. Too many targets of marketing strategy and media as their primary lock white-collar crowd of people. As everyone knows, the spread of the face of too much noise, white-collar workers of morale in the audio-visual attention, aesthetic too picky!
White-collar middle class of our society. Have spending power, and good taste, can bring fashion and consumer trends have to guide the role of the public.
White-collar workers have audio-visual needs, but they do not want to be forced; white-collar workers have advertising needs, but they do not want to accept ads with the way the general public. White-collar workers want to choose, I hope decent, but not too much time wasted, the most able to match their pace of life and work patterns, is the best.
Choice and Impact: Every day we are consuming time and energy in the selection, choose what to eat, what to wear, what decorations to choose what occasion to wear, how to make-up, how to care ... ... of course, all this also is not entirely our own decision. Outside influence, popular trend to white-collar workers choose to face. Therefore, a certain level, no effect on the no choice. Advertising do not succeed, will result in invalid selection of goods produced or even anti-choice. How to pop into the potential impact of the commodity into a pre-options, the ad into a point spread, the vector into a bulletin board, may be the new media age of the most intelligent marketing!
100 chance and a go hand in hand.
We can not expect people to have a look at the ability not forget, we can only ad content in our efforts to make it in the many billboards stand out. Filled day in the life of all kinds of advertising, consumers are "accidental" and will be one or two ads to attract, and perhaps will remember the elegant, such as Shu Lei ad girl, cool, such as H & Tony. However, this "accidental" is just a big billboard, I passed it, only leaving a vague impression left. This one say more but, I would not think about it, this is just only be described as an ordinary advertising.
In our lives may be created 100 "accidental", we are just being a series of ads designed trap. It is also just a "coincidence", I need to remember hundreds of times before a product by chance, and were remembered only stars the appearance or merchandise.
However, there is a new media, is shadowing the!! Our side one day, suddenly something strange. One ad all day and I walk away, when I go to work, it has been following me around when I eat it out of my restaurant, I come home, it is that I'm the new residents. The carrier is very high-end advertising, advertising design is very stylish, I suspect the owner of this advertisement board has been using this ad in the product.
New Media ---- car advertisement "perfect match, go hand in hand"
Suppose we have a superior product, for me, quickly establish the "brand" effect, create a fashion trend is the best choice, but I am located in the white-collar consumers, so I need to do a lot of ads. However, traditional advertising is really effective? I want to create one hundred chance to make some people remember my product. And I hire models must be first class.
We look at new media can do for us. The media has a "shadowing" effect, in the white residential area, in the way to work in the hotel dining out, holidays, leisure in the Square, the shopping center, or even office downstairs. Why have this effect? Because here the owner of mobile billboards are also the "white-collar."
We can even give them a free trial of our products. If driving a car down with perfume ads fashionable woman, put on a sweet smell. That means our advertising not only in white-collar workers in the "shadowing", but also in life have a brand spokesperson. Do this, the product also how far away from the fashion it?
If a "shadowing" is not enough, we can use 1000 "shadowing." The price of just one year is equal to a "coincidence."
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